YUP isn’t just a word. It’s a whole vibe, a mindset, a movement.
What started as something founder Twon Hat said all the time”YUP!” quickly turned into something more. More than a catchphrase, more than a mood. It became a mission. A mantra. A reminder that every one of us has a Your ultimate Purpose.
That’s what YUP stands for.
It’s about embracing who you are, chasing your goals with heart, and living with intention. Twon wanted to put that positive energy into something people could wear something real, something bold, something that makes a statement. So YUP became more than words… it became a wearable way to say, “I know who I am. I know what I’m here to do.
